Biedronka attracts Poles to Horalky and cod. And again it is closer to Slovakia, announced when it will enter our market
The discount from Poland, which will compete with our Lidl, has finally revealed when it plans to open its first Slovak stores.In the meantime, it has launched an advertising campaign with an unconventional TV spot.On this occasion, it is offering the Poles a Slovak themed week, with Horalky, Mila, lokše, Žilina cod or Slovak rolls in its stores. He links the event in Poland with the announcement of the details of the expansion into our market.
Source https://hnonline.sk/biedronka-laka-poliakov-na-horalky-a-tresku-a-opaet-je-blizsie-k-slovensku-oznamila-kedy-vstupi-na-nas-trh
Source https://potravinydomov.itesco.sk/products/2002120029084
Source biedronka.pl/pl/slowackie-specjaly-26-10