Hundreds of thousands wasted. The Wine Fund registered the Bublina brand late, the restaurateur beat it to the name
The national brand Bublina, which was supposed to promote domestic sparkling and sparkling wines, is in danger. However, the Wine Fund, which wanted to offer an alternative to the established prosecco under this name, was late in applying for its registration with the Industrial Property Office. According to the findings of Czech Radio, someone else beat him to it. Hundreds of thousands of crowns for the campaign were probably spent unnecessarily.
Source irozhlas.cz/vinarsky-fond-bublina-sumiva-vina-registrace-ochranna-znamka