The Terno grocery chain is running a promotion on a traditional Slovak breakfast: a bread roll with cod salad + a bottle of vodka
A Slovak retailer is drawing attention with a vodka breakfast “combo,” presented as part of consolidation measures
A marketing expert accuses the chain of leaning on the worst Slovak stereotypes in its advertising. Criticism has also come from a recovering alcoholic, who says the retailer is normalizing alcohol consumption. Cod salad, vodka, and a bread roll — that is how the Terno grocery chain portrays a typical Slovak breakfast in its latest promotional leaflet, which has sparked outrage among customers, experts, and people striving for sobriety..
Slovak consolidation breakfast: you can’t even afford a full liter of alcohol in the morning anymore..
