Rum-flavoured Kofola comes to the market. The novelty scares addiction experts
But according to addictionologists, the choice of flavour is problematic. Even children can drink the drink and risk seeing alcohol as a normal part of life. “It’s absurd. These drinks mostly target children. If they made a limited edition for adults only, then it could be understood, otherwise I don’t see the point. It’s the same as with non-alcoholic beer – why teach them to taste rum?” says adictologist Helena Horálek.
Source https://hn.cz/na-trh-prichazi-kofola-s-rumovou-prichuti-je-bez-alkoholu-ale-i-tak-desi-odborniky-na-zavislosti