Gloss: County buys billboards for a million. To let people know who the governor is
Not that Governor Schiller doesn’t need some visibility – according to a recently published STEM/MARK poll, 72 % of the residents of the Ústí Region do not know him. (The only one worse off in terms of familiarity is Špoták, the governor of Pilsen for the Pirates, but he has only been in office for 14 months.) But in a decent political culture, he would pay for any campaign about his existence out of his own pocket.
Source https://seznamzpravy.cz/kraj-koupi-billboardy-za-milion-aby-se-lide-dovedeli-kdo-je-hejtman