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Sázíme Česko popularizes tree planting, million-dollar ad highlights what is required by law

People pay for tree planting, which is mandatory by law. A million goes to advertising

To pay for planting a new diverse forest instead of the one destroyed by the bark beetle, and to enjoy the feeling that I am helping restoration, or fighting climate change. That’s what Sázíme Česko, which spent more on social media advertising in December than many presidential candidates, offers donors. However, the owners are legally mandated to reforest the groves, and critics accuse the company of misusing the “green issue”. Where there used to be forests, there are now only clearings that need to be reforested. This is the reality in many places across the country. The culprit is the bark beetle calamity that has hit the country in successive seasons.

Source idnes.cz/zalesnovani-vysadba-lesy-dotace-soukromi-majitele-spolecnost-sazime-cesko