Come spend a day in the Czech Dream hypermarket
A digital camera for 1,690 crowns, a colour TV for five hundred crowns and a surprise for every customer on the opening day. At this time last year, the inhabitants of Prague could encounter extremely low prices at the Czech Dream hypermarket literally at every turn. The campaign was supported by advertisements on television, radio and posters at public transport stops. Around four thousand people did not resist the lure. In Prague’s Letňany district on 31 May, several hours before the opening of the supermarket, there were already crowds of impatient customers.
Source : https://www.idnes.cz/pojdte-stravit-den-v-hypermarketu-cesky-sen