The “I Eat Meat” campaign funded with public money: according to experts, it’s one-sided, exaggerates the benefits, and stays silent about the downsides
According to the promotional campaign, meat production is simple and relies only on grazing and slaughterhouses. But experts point out that it fails to mention issues such as the negative impact of livestock farming on greenhouse-gas emissions. The Agrarian Chamber, which represents roughly 100,000 agricultural businesses, has launched a campaign promoting meat consumption called I Eat Meat. The campaign, subtitled ‘I’m a meat-eater and I’m not ashamed of it,’ involves creating a website, publishing articles and advertisements, and holding press conferences. It cost more than four million crowns, the vast majority of which – 3.7 million..
Source https://hn.cz/kampan-zeru-maso-za-statni-penize-podle-expertu-je-jednostranna-zvelicuje-plusy-a-o-minusech-mlci