New campaign to convince Czechs of the benefits of bank identity
The first campaign to promote banking identity is just starting. The aim is to convince Czechs to start using it more. The campaign will also appear in outdoor advertising. Banking Identity, a company that connects companies and institutions with banks using the BankID digital platform, is coming up with a nationwide campaign. While Bank Identity has been in operation since February 2021, it is still a relatively new method of electronic identification and people’s awareness of it needs to be raised. In a recent tender, BankID therefore chose creative agency Loosers to persuade Czechs to use it more often.
Source https://mediaguru.cz/nova-kampan-ma-cechy-presvedcit-o-vyhodach-bankovni-identity/